ESA Sues CTA Over AO & M Ad Ban

July 22nd, 2009 by

Well, there goes our annual acronym budget. The Entertainment Software Association has sued the Chicago Transit Authority over a January 1 advertising ban on video games with an Adults Only or Mature rating. As is usually the case whenever these things go to court, the ESA is citing violation of freedom of speech.

However, before you conclude that the ESA is fighting for justice and apple pie, it bears mentioning that the association established the ESRB, which is the industry’s internal regulator of game content. ESRB ratings are required on games and their advertising, so by attempting to regulate game content in a public space, the CTA is effectively trying to usurp authority from the ESRB and undermine the ESA by extension.


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