Penny Arcade’s annual charity is beginning it’s seventh year with a bang. According to Tycho, corporate sponsors and The Mario Marathon have already donated $260,000 toward this year’s $1,000,000 goal. To further raise awareness, the charity is also adding a Twitter Feed.
Child’s Play was founded in part to raise awareness about the lives of gamers when they’re not busy with school shootings. Interested givers have a variety of charitable options. Picky gamers can navigate wishlists on Amazon.com and handpick the hardware and software they’d like to donate to the hospital of their choice. Busier givers can just send money via PayPal. If you prefer to see someone suffer for your money, the Desert Bus For Hope will begin on November 20. Since 2003, the charity has raised over $5,000,000 from charitable gamers, and saved countless sick kids from getting stuck with Barbie Horse Adventures.
Even if a sick kid killed your mom and you live only for revenge against their ilk, you can still use the Child’s Play charity to advance your personal gaming agenda. By making it possible for some kid to have access to Bowser’s Inside Story and not, say, Madden 2009, you’re shaping the tastes of future gaming generations. Go ahead and click that Child’s Play logo in the sidebar, or try this finely crafted link that I have seated in the text for your convenience. You know you want to.
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If you check out the bottom of Child Play’s website, you can see corporate sponsors and their respective sponsorship levels. While it’s great to see that both Desert Bus for Hope and the Super Mario Marathon have collected enough to be considered “Platinum Sponsors,” it’s sad to see that Google is ranking at the “Silver” level. Seriously, Google?
By the way, way to go Claar Cellars, a second-generation family winery that has also given at the Silver level. If you’re a gamer who enjoys wine, and lives in a state where you can legally be shipped wine, their bottles run $13-$26. (No, I don’t know if it’s any good; I don’t drink wine. I’m just pumped family businesses are giving to Child’s Play)