Reggie Fils-Aime gave a presentation earlier this week at the BMO Capital Markets meeting where he claimed that the Wii accounts for 80% of female “primary players.” Put another way, Nintendo just laid claim to 80% of female console owners (though the stats don’t include PCs or portables). The president of Nintendo of America went on to point out that female gamers make up about a quarter of all console owners, and so the Wii accounts for about 1/5 of console owners overall, just from that demographic.

Fils-Aime attributes Nintendo’s appeal to the company’s efforts to expand the market. Because the Wii’s core strategy has been to expand their audience by eliminating barriers to entry, it looks like he’s pidgeonholing girl gamers as casual gamers. We here at pixelsocks.com hereby invest you with the moral authority to be outraged by that if it pleases you.

Regardless, if you’re a lonely gamer looking to meet a lady friend, I suppose this is just one more reason to hate friend codes.

Via gamesindustry.biz

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