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The Wii Isn’t Kiddie, It’s Girlie

November 27th, 2009 No Comments

Reggie Fils-Aime gave a presentation earlier this week at the BMO Capital Markets meeting where he claimed that the Wii accounts for 80% of female “primary players.” Put another way, Nintendo just laid claim to 80% of female console owners (though the stats don’t include PCs or portables). The president of Nintendo of America went [...]

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