Penny Arcade’s annual charity is beginning it’s seventh year with a bang. According to Tycho, corporate sponsors and The Mario Marathon have already donated $260,000 toward this year’s $1,000,000 goal. To further raise awareness, the charity is also adding a Twitter Feed.
Child’s Play was founded in part to raise awareness about the lives of gamers [...]

The Penny Arcade Child’s Play charity generally gets the most press around the holidays, but actually runs year round. This was especially apparent this past week when Brian Brinegar ran the second annual Mario Marathon and raised $28,835.76 for the children’s hospital charity. For those unfamiliar, Brinegar and colleagues played through every major [...]

A rogue alliance of guerilla confectioners known as the cookie brigade dispensed baked goods at PAX in exchange for donations to Child’s Play. When the flour settled, the group earned well over $5000 from the generous expo-goers at PAX. The Child’s Play charity donates gaming resources to hospitals that benefit the children there.
Good [...]