Siliconera has reported that, to market Mega Man 9, Capcom has released a new energy tank drink. Gussied up in a familiar blue, this beverage will doubtless return you from the brink of death during those interminable boss battles (though medical application after trauma has not yet been tested by the FDA, so battle bosses responsibly). All this for about $1.25; Mega Man should be so lucky.

This isn’t the first time an energy drink has been used to market a game, but it’s probably the most trouble a company has taken to hype their downloadable content. Careful, GameStop, the downloadable content fairy is coming to take all your profits.