Siliconera has reported that, to market Mega Man 9, Capcom has released a new energy tank drink. Gussied up in a familiar blue, this beverage will doubtless return you from the brink of death during those interminable boss battles (though medical application after trauma has not yet been tested by the FDA, so battle bosses responsibly). All this for about $1.25; Mega Man should be so lucky.

This isn’t the first time an energy drink has been used to market a game, but it’s probably the most trouble a company has taken to hype their downloadable content. Careful, GameStop, the downloadable content fairy is coming to take all your profits.

Jeremy Parish (1up, Gamespite) has posted an editorial exploring the possible positive impact of Wiiware title Mega Man 9. The upcoming title will adopt the same graphical and design sensibilities that drove the NES era Mega Man games, a multi-generation step backwards for the franchise. While this kind of regression isn’t unheard of (SquareEnix has been mining their retro properties for years), the meeting of new content with old design is a bold step in the often stagnant medium.